Jacksonville FL Real Estate Update

Do you want to sell your house or not?

Look, this really isn't a trick question.  The answer is either Yes or No and your answer is going to make all the difference in the world!  It's a sincere question and it needs to be answered HONESTLY right from the start.  If you aren't really sure then don't waste your time, energy and money putting it on the market. 

And don't worry about wasting our time, energy or money because if you aren't absolutely certain that you want to sell, we won't take your listing.  We aren't in business to list houses.  We are in business to sell houses!

The simple reality is that there are hundreds upon hundreds of homes for sale in the Greater Jacksonville Florida area and if you don't really want to sell your house, it isn't going to sell. <<<----- (Note the PERIOD at the end of that sentence. Not a question mark... a PERIOD.)

Am I being too direct with you?  Well, I'm not sorry.  I'm not sorry because it is far better that I be 100% honest and up front with you now than to tip-toe around, waste your time, energy and money as well as ours, only to disappoint you later. 

If you are looking for a real estate agent who will simply say nice things that make you feel all warm and cuddly inside rather than get down-and-dirty and do the hard work it takes to get your house sold then you may as well stop reading now and call someone else.  As I said, we are in business to sell houses, not just list them.

Our goal is to do what it takes to get your house SOLD!  We cannot reach our goal if you're not 100% certain that you want to sell it. 

If your answer to the question, DO YOU WANT TO SELL YOUR HOUSE OR NOT is any of the following then DON'T BOTHER!

1. No.
2. I'm not sure.
3. It doesn't matter.
4. If we can get as much money for it as we want then we will sell but if not, we'll just stay here.

The only real chance you have of selling your house in this VERY STRONG BUYER'S MARKET is if you answer with a resounding "YES, I WANT TO SELL MY HOUSE AS QUICKLY AS POSSIBLE!"

Okay, if you are still reading then I'm going to move forward on the assumption that your answer is YES.

Now we can get down to business. 

There are a number of things that MUST be done in order to sell a home in this market.  We will take care of the vast majority of those things but there are a few things we can't do for you that you will have to do for yourself. 

These are not suggestions... these are MUST DO items.  But, of course, only if you are sure that you want to sell your house. 

If you aren't sure that you want to sell then please refer back to paragraphs 2 and 3.

Here's what you MUST DO to get started.

1. STOP thinking of and/or referring to this HOUSE as your home.  You are not selling your home. Let me repeat that -- YOU ARE NOT SELLING YOUR HOME!  You are selling A HOUSE... you will take your home with you when you move.  (And please don't be confused by our marketing that will refer to YOUR HOUSE as a HOME... you see, we want the buyer to view your house as THEIR HOME.)  If you simply cannot do this or refuse to do this then please refer back to paragraphs 2 and 3 again.
2. STOP listening to your neighbor, mother, father-in-law, friend at work, great aunt Alice who has a real estate license in Podunk, etc.  They don't know diddly squat about selling your house and whatever they did to sell theirs and/or how much they got for theirs doesn't mean a thing.  The Jacksonville Florida real estate market changes almost daily.  Whatever happened yesterday is YESTERDAY'S NEWS.  Believe it, accept it and DEAL WITH IT... it's the truth.
3. STOP thinking that your house is nicer than any other house on the market.  It might be BUT it probably is not.  (Sorry about that... I hate to burst your bubble but if you had seen as many houses as we have over the past few decades, you'd know it's the truth.) Sure, it was the nicest one you could afford when you bought it and you've done a great job of making it just perfect for you and your family.....     NEWS FLASH!  YOU AREN'T BUYING YOUR HOUSE... SOMEONE ELSE IS AND WHAT THEY WANT AND LIKE IS PROBABLY A LOT DIFFERENT FROM WHAT YOU WANT AND LIKE.

Okay, there are several other MUST DO items but we aren't going to give away all of our secrets here and now.  We've been doing this for a long time and we study the market and marketing techniques and trends daily... we aren't going to give you everything without a commitment from you to work with us. 

And we sure aren't going to tell our competitors everything that we do for you, although the fact is that the vast majority of them don't have the technical and internet skills and tools to implement the same things anyway and most probably aren't will to do the necessary work either... but there's no point in taking a chance.

What is your next step?

Call us to set up a free, no-obligation consultation.  We will go over all the details of our marketing strategy and answer any questions you might have at that time.

If you decide that we are the kind of agents you want working for you then we'll get started.  If not, that's okay too.  We know that our style isn't for everyone.  Some people prefer to hire a friend rather than a professional... we understand that. 

However, if you want professionals who are also friendly and like to have fun while they work then we just might be the agents you've been looking for....

You'll never know unless you call.

Hope to hear from you soon!

Tim and Susan Fennell
Associate Brokers / Property Managers
904-568-4528

Hometown Realty of Duval, Inc.
Office 904-288-9293

For just a little taste and teasor of what we have to offer visit our website at JaxPowerListings.com.