Our parent company, CENTURY 21, has standards of service that we, as agents, must adhere to. And as members of the National Association of Realtors, we promise to adhere to very strict standards of ethical conduct as well. But, in addition to those standards, Susan and I have our own personal standards of service. We provide this list to customers but have not posted them on our website or anywhere else so now's as good a time and place to put them out on the internet as any.
At the beginning of our client relationship, we will explain our client-agent obligations, noting that our client is our employer and pays our fee.
STRUCTURING THE OFFERING
We will advise our clients on the most advantageous way to offer their home for sale, reflecting varying terms and conditions of sale. This "structuring" may include a conventional sales approach, mortgage takeover or assumption, second mortgage purchase, money mortgage lease-purchase or other methods of sale.
MAXIMUM MARKET EXPOSURE
Our client's home shall be fully exposed to the largest number of potential buyers possible. Normal marketing channels shall include all personnel in our office, local cooperating offices, regional and national brokerages and relocation contacts.
PREPARING THE HOME
We will advise our clients on how to prepare their home to show it in the most positive manner. We will not gloss over glaring physical defects and will make recommendations as to how they may be corrected.
APPOINTMENTS AND NEGOTIATIONS
We will ensure that all negotiations by interested parties and other agents are coordinated through us, the listing agents.
INFORM ON THE MARKET
We shall advise our clients weekly on buyer activity and interest, local market conditions and other factors that may affect the sale of their property. We will provide an updated Market Value Analysis, if warranted by increased or decreased market activity.
We recognize that only a "qualified listing" provides our clients with the basis for the most comprehensive and effective marketing plan possible. This can be defined as a home listed with the following:
Complete and accurate details
Competitive price by a market analysis
A term sufficient to market the home
We will advise our clients that we cannot properly represent nor professionally service listings that are overpriced, as we must be able to substantiate and defend our client's "BEST PRICE."
THE MARKETING AND CLOSING PROCESS
We will explain to our clients every step in the marketing and closing process, including the amount of "earnest money" that should be secured as a deposit and what contingencies may be considered unreasonable.
We will establish consistent communication with our clients, either in person, on the telephone or via e-mail, and will commit all understanding to writing. We will advise on prospective buyer reaction and the merits of all offers.
SPECIAL RELOCATION ASSISTANCE
We will provide our clients with special relocation assistance if moving out of the area. This shall include vital community facts on the area into which they are moving and setting up a competent service-oriented real estate agent in the area.
ABOUT THE BLOG OWNER
TIMOTHY H. FENNELL, PA
Tim Fennell is a Florida licensed Real Estate Broker with The Legends of Real Estate, REALTORS® in Jacksonville, Florida.
His strong background in business development, real estate investments, counseling and marketing greatly enhance his skills as a Listing and Internet Marketing Specialist.
Tim and his wife, Susan, have over 30 years experience in Jacksonville Real Estate sales, marketing and investing. Both are Accredited Consultants in Real Estate (ACRE®). When you're ready to be consulted with, rather than sold to, give Tim and Susan Fennell a call.